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Choosing DomainsThe domain name, otherwise known as the URL (i.e. www.budget-air-travel.co.uk) is the cornerstone of any website.
You see it does not matter how good your website is, what is important is whether people can remember it or if they can find it. When choosing a domain name here are two simple thoughts to consider: - Does what is say’s on the tin.
- Who could forget that.
These two simple considerations play a massive part in how you market your site. If your domain name is descriptive of the services or products you offer it will present a much better proposition to your customer and will help them remember the URL next time. You can also leverage your name to get better results when listing with the various online search engines. If your URL is unforgettable, then it can be effectively exploited through conventional media (Press / Radio / TV). Remember it is important that the URL is easy to spell and the shorter the name generally the more memorable. The very best URL’s are the ones, which are both descriptive and memorable.
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